#23AA41 Hex Color

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Hex color #23aa41 graphic
Reach for #23aa41 when a call to action or eco badge needs to grab attention. This green is loud and saturated, with a brightness that reads as energy more than calm. The hex code #23aa41 works best as an accent at around 10% of a layout, since full backgrounds can overwhelm. Black text passes WCAG AA on it at roughly 6.9:1 contrast.

Questions about #23aa41

What is #23aa41 in RGB, HSL and CMYK?
In RGB, #23aa41 is rgb(35, 170, 65), in HSL hsl(133, 66%, 40%) and in CMYK 79%, 0%, 62%, 33%.
What colors pair well with #23aa41?
Pair #23aa41 with deep plum or navy for strong contrast, or warm cream to soften its intensity. Its high saturation crowds out other bright colors, so keep neighboring tones muted.
Is #23aa41 a warm or cool green?
It leans warm. The yellow undertone and high brightness give #23aa41 a lively, sunlit feel rather than the colder cast of blue-greens like teal.
Is #23aa41 readable on white or black?
#23aa41 has a 3.04:1 contrast ratio on white and 6.89:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.