#1D40BC Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This deep, cool blue feels professional and grounded, making it a reliable choice for finance or technology branding. Because it is highly saturated, #1d40bc works best as a strong accent rather than a full background to avoid overwhelming the eye. It offers excellent legibility for text, as white type provides a sharp 8.4:1 contrast against this dark hue.
Questions about #1d40bc
What is #1d40bc in RGB, HSL and CMYK?
In RGB, #1d40bc is rgb(29, 64, 188), in HSL hsl(227, 73%, 43%) and in CMYK 85%, 66%, 0%, 26%.
How can #1d40bc be used effectively in UI design?
#1d40bc functions best as a striking accent for buttons, icons, or primary call-to-action elements where you need high visual impact. Because of its intensity, avoid using it as a large background block, as it can overwhelm the interface.
What colors pair well with the deep blue of #1d40bc?
#1d40bc anchors designs well when paired with neutral light gray backgrounds or contrasting bright yellow accents. For a sophisticated palette, try blending it with softer, desaturated tones to create a balanced visual hierarchy without creating too much competition.
Is #1d40bc readable on white or black?
#1d40bc has a 8.36:1 contrast ratio on white and 2.51:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.