#196EC4 Hex Color

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Hex color #196ec4 graphic
With a cool, slightly cyan undertone, #196ec4 is a saturated blue at medium-dark lightness. Its strong chroma brings energy and attention to calls to action, technology interfaces, finance, and healthcare branding. Use the hex code #196ec4 as a focused accent or button color rather than a full-page background. White text provides about 5.2:1 contrast, meeting WCAG AA for body text.

Questions about #196ec4

What is #196ec4 in RGB, HSL and CMYK?
In RGB, #196ec4 is rgb(25, 110, 196), in HSL hsl(210, 77%, 43%) and in CMYK 87%, 44%, 0%, 23%.
What colors pair well with #196ec4 in a design palette?
#196ec4 pairs well with warm off-white, sand, or terracotta, which soften its cool saturation, while charcoal text and pale blue-gray surfaces create a restrained interface that reserves the strongest blue for buttons, links, or selected states.
Is #196ec4 readable on white or black?
#196ec4 has a 5.16:1 contrast ratio on white and 4.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.