#104D99 Hex Color
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#104d99 is a dark, moderately saturated blue with a cool, slightly muted finish. Its serious, reliable character suits finance, technology, healthcare, government, and security branding. Use it as a dominant background with white text, which reaches about 8.3:1 contrast. The hex code #104d99 also works well for moody interfaces and strong headings.
Questions about #104d99
What is #104d99 in RGB, HSL and CMYK?
In RGB, #104d99 is rgb(16, 77, 153), in HSL hsl(213, 81%, 33%) and in CMYK 90%, 50%, 0%, 40%.
How does #104d99 perform with white text?
#104d99 reaches about an 8.3:1 contrast ratio with white, exceeding WCAG AA and AAA thresholds for normal text when rendered at full opacity as a solid background color.
What colors pair well with #104d99?
White, soft gray, pale blue, and warm neutrals pair well with #104d99, while charcoal creates a deeper palette for interfaces and brand systems without competing with its cool blue base.
Does #104d99 feel warm or cool?
#104d99 reads as a cool, slightly muted blue because its strong blue component and restrained saturation reduce warmth, giving designs a serious, dependable tone suited to technology, finance, healthcare, and security.
Is #104d99 readable on white or black?
#104d99 has a 8.25:1 contrast ratio on white and 2.54:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.