#104AB7 Hex Color
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#104ab7 is a saturated, medium-dark blue with a cool, slightly violet cast. Its strong depth suggests reliability and control, making it effective for finance, technology, government, and security branding. Use it as a dominant UI or background color with white text, which provides about 7.8:1 contrast. The hex code is #104ab7.
Questions about #104ab7
What is #104ab7 in RGB, HSL and CMYK?
In RGB, #104ab7 is rgb(16, 74, 183), in HSL hsl(219, 84%, 39%) and in CMYK 91%, 60%, 0%, 28%.
How does #104ab7 read in design?
#104ab7 reads as a cool, saturated medium-dark blue with a slight violet cast, giving it a controlled, dependable mood that suits interfaces and visual identities built around clarity, authority, and focus.
What colors pair well with #104ab7?
#104ab7 pairs well with white, pale blue, cool gray, and warm orange accents, creating crisp contrast while giving designers options to soften its intensity or add energy in buttons, highlights, and supporting graphics.
Is #104ab7 readable on white or black?
#104ab7 has a 7.82:1 contrast ratio on white and 2.68:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.