#0D96D4 Hex Color
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Not a navy and not a pastel, this medium blue sits at a restrained saturation that reads steady and dependable. The hex code #0d96d4 carries a cool, cyan-leaning cast, which is why finance, healthcare, and tech brands lean on it when trust matters. It works best as a supporting tone, and black text clears WCAG AA on it at about 6.3:1. Pair it with warm grays (how to make gray) or sand tones to soften the chill.
Questions about #0d96d4
What is #0d96d4 in RGB, HSL and CMYK?
In RGB, #0d96d4 is rgb(13, 150, 212), in HSL hsl(199, 88%, 44%) and in CMYK 94%, 29%, 0%, 17%.
What colors pair well with #0d96d4?
Warm sand, coral, and charcoal balance the cool cyan undertone in #0d96d4. Sand softens it for lifestyle work, charcoal keeps it corporate, and coral adds punch for social apps.
Is #0d96d4 readable on white or black?
#0d96d4 has a 3.31:1 contrast ratio on white and 6.33:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.