#0D77A0 Hex Color
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This cool, unsaturated blue carries a professional weight, making it a natural fit for security, finance, and technology branding. While it works well for large UI backgrounds, it is bold enough to function as a primary CTA button. Pair it with crisp white text, as the contrast ratio is solid for readability. The hex code for this reliable shade is #0d77a0.
Questions about #0d77a0
What is #0d77a0 in RGB, HSL and CMYK?
In RGB, #0d77a0 is rgb(13, 119, 160), in HSL hsl(197, 85%, 34%) and in CMYK 92%, 26%, 0%, 37%.
What colors pair well with #0d77a0 for a modern interface?
#0d77a0 works beautifully when paired with charcoal for text or high-contrast UI elements to maintain readability. You can also offset its professional weight with clean white space or a subtle silver to create a balanced, high-tech aesthetic.
Is #0d77a0 readable on white or black?
#0d77a0 has a 5.04:1 contrast ratio on white and 4.16:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.