#077AD9 Hex Color
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#077ad9 is a saturated, high-intensity blue with a cool, electric character. Because it sits on the brighter end of the spectrum, it functions best as an accent or call-to-action button rather than a large background fill. It pairs well with crisp grays or soft creams for modern interface design. The hex code for this primary blue is #077ad9.
Questions about #077ad9
What is #077ad9 in RGB, HSL and CMYK?
In RGB, #077ad9 is rgb(7, 122, 217), in HSL hsl(207, 94%, 44%) and in CMYK 97%, 44%, 0%, 15%.
What colors pair well with #077ad9 in a design?
#077ad9 works best when balanced against neutral, grounded tones to prevent it from overwhelming the user. Try pairing this electric blue with a charcoal or deep slate for high contrast, or use soft creams to mellow its intensity.
Is #077ad9 a good choice for text on a white background?
#077ad9 is generally too light to meet standard web accessibility requirements for small body text on a white background. It functions much better as a primary button background with white text, or as an accent color for smaller UI elements.
Is #077ad9 readable on white or black?
#077ad9 has a 4.37:1 contrast ratio on white and 4.79:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.