#070091 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#070091 is a highly saturated, deep blue with a slight violet undertone. Its dark, cold character suggests authority, security, and control, making it effective for finance, technology, government, and formal branding. Use it as a dominant background with white text, which reaches about 14.8:1 contrast, or pair it with burgundy for a richer, moody palette. The hex code for this blue is #070091.
Questions about #070091
What is #070091 in RGB, HSL and CMYK?
In RGB, #070091 is rgb(7, 0, 145), in HSL hsl(243, 100%, 28%) and in CMYK 95%, 100%, 0%, 43%.
What colors pair well with #070091?
#070091 pairs well with white, pale gray, and burgundy, while pale lavender can soften its intensity and create a calmer palette; white keeps the contrast crisp, burgundy gives a richer formal feel, and pale lavender makes the blue-violet character feel less severe.
Is #070091 warm or cool, and where does it work best?
#070091 reads as a cool, highly saturated blue with a slight violet undertone, giving it a controlled, authoritative mood that suits technology, finance, government, security, and other formal interfaces or branding. Use it as a bold background with light text.
Is #070091 readable on white or black?
#070091 has a 14.81:1 contrast ratio on white and 1.41:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.