#007BD9 Hex Color
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#007bd9 is a bright, highly saturated blue with a cool, slightly cyan undertone. Its strong energy suits calls to action, security interfaces, finance, and technology branding. Use it as a focused accent or supporting tone beside charcoal or warm neutrals rather than a full background. The hex code #007bd9 also offers about 4.8:1 contrast with black text.
Questions about #007bd9
What is #007bd9 in RGB, HSL and CMYK?
In RGB, #007bd9 is rgb(0, 123, 217), in HSL hsl(206, 100%, 43%) and in CMYK 100%, 43%, 0%, 15%.
How does #007bd9 read in design?
#007bd9 reads as a cool, highly saturated blue with a slight cyan cast, giving it an energetic, direct character that feels more active than muted or formal; its brightness helps controls, links, alerts, and branded highlights attract attention.
Which colors pair well with #007bd9?
#007bd9 pairs well with charcoal, warm white, and muted terracotta, which soften its high saturation without competing for attention in a modern interface or brand palette built around clear contrast. For a restrained layout, use charcoal for structure, #007bd9 for actions, and terracotta for occasional warm emphasis.
Is #007bd9 readable on white or black?
#007bd9 has a 4.34:1 contrast ratio on white and 4.83:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.