#0072BD Hex Color
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This saturated, cool blue communicates reliability and security, making it a standard choice for corporate branding in finance and tech. The hex code #0072bd works best as a primary accent or a bold button color rather than a large background, where its intensity can feel overwhelming. Pair it with soft, warm grays to temper its clinical edge. It maintains excellent readability with white text.
Questions about #0072bd
What is #0072bd in RGB, HSL and CMYK?
In RGB, #0072bd is rgb(0, 114, 189), in HSL hsl(204, 100%, 37%) and in CMYK 100%, 40%, 0%, 26%.
How should I use #0072bd in UI design?
#0072bd works effectively as a high-contrast primary accent or call-to-action button color rather than a background. Because of its intensity, it is best balanced by neutral, soft warm gray tones or white space to avoid visual fatigue.
Is #0072bd readable on white or black?
#0072bd has a 5.07:1 contrast ratio on white and 4.14:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.