#0072B2 Hex Color

A calm, professional blue for corporate design

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This unsaturated, cool blue carries a professional, stable presence ideal for corporate branding and UI elements like buttons or notification banners. Because it has enough contrast to meet WCAG AA standards against white text, it works well for small body copy. Pair #0072b2 with soft gray or muted cream to soften its intensity. The hex code for this reliable shade is #0072b2.

Questions about #0072b2

What is #0072b2 in RGB, HSL and CMYK?

In RGB, #0072b2 is rgb(0, 114, 178), in HSL hsl(202, 100%, 35%) and in CMYK 100%, 36%, 0%, 30%.

What colors pair well with #0072b2?

#0072b2 pairs beautifully with warm neutrals like cream or soft sand to balance its cool, professional intensity. For a more sophisticated look, use it alongside charcoal or deep slate grays to emphasize its reliable, corporate character.

Is #0072b2 readable on white or black?

#0072b2 has a 5.18:1 contrast ratio on white and 4.04:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.

#0072B2 Hex Color

A calm, professional blue for corporate design

Questions about #0072b2

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