#0072B0 Hex Color
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#0072b0 is a medium-dark, slightly muted blue with cool, cyan-leaning undertones. Its steady tone supports trust and reliability in finance, healthcare, technology, and government branding. Use this hex code as a dominant interface color or strong call-to-action accent, pairing it with warm gray or deep navy. White text reaches about 5.2:1 contrast for accessible body copy.
Questions about #0072b0
What is #0072b0 in RGB, HSL and CMYK?
In RGB, #0072b0 is rgb(0, 114, 176), in HSL hsl(201, 100%, 35%) and in CMYK 100%, 35%, 0%, 31%.
What colors pair well with #0072b0?
#0072b0 pairs well with warm gray, deep navy, and soft off-white because these colors balance its cool cyan undertone while preserving its steady, professional character in interfaces and brand palettes.
Is #0072b0 warm or cool?
#0072b0 reads as a cool blue because its blue base is moderated by a cyan-leaning undertone. That gives interfaces a calm, dependable feel, especially alongside warm neutrals that soften its technical character.
Is #0072b0 readable on white or black?
#0072b0 has a 5.20:1 contrast ratio on white and 4.03:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.