#0070FF Hex Color

Brandeis Blue offers enough contrast to be readable against white, but avoid using it for long paragraphs of body text. It is much more effective when applied to primary buttons or call-to-action elements that require a user's immediate attention.

This electric blue pairs naturally with neutral tones like charcoal or soft whites, which allow its intensity to shine without clashing. Avoid pairing it with other neon shades, as the high saturation can quickly overwhelm the visual balance of a composition.