#004DA8 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
The hex code #004da8 is a deep, saturated blue with a cool, slightly shadowed character. Its strong chroma supports serious, reliable branding in finance, technology, government, and healthcare. Use it as a dominant background with white text, which reaches about 8.0:1 contrast, or as a focused accent against warm neutrals.
Questions about #004da8
What is #004da8 in RGB, HSL and CMYK?
In RGB, #004da8 is rgb(0, 77, 168), in HSL hsl(213, 100%, 33%) and in CMYK 100%, 54%, 0%, 34%.
What colors pair well with #004da8?
#004da8 pairs well with warm neutrals such as cream and sand, which counter its cool depth without competing for attention, while pale blue supports a restrained monochromatic scheme and orange creates sharper contrast.
Where does #004da8 work best in a design?
#004da8 works well as a dominant interface background or strong brand accent when a serious, dependable mood fits, especially in finance, technology, government, and security-focused products where clear visual authority matters.
Is #004da8 readable on white or black?
#004da8 has a 7.99:1 contrast ratio on white and 2.62:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.