#004DA1 Hex Color
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This deep, cool blue feels serious and reliable. Designers frequently use it for professional branding in finance and technology. Because the hex code #004da1 offers an 8.2:1 contrast ratio against white text, it makes an excellent choice for primary UI backgrounds. Avoid pairing it with lighter shades of blue, as the lack of tonal difference can often make a design look muddy.
Questions about #004da1
What is #004da1 in RGB, HSL and CMYK?
In RGB, #004da1 is rgb(0, 77, 161), in HSL hsl(211, 100%, 32%) and in CMYK 100%, 52%, 0%, 37%.
Why is #004da1 effective for professional web interfaces?
#004da1 maintains an 8.2:1 contrast ratio against white, which ensures excellent text readability and compliance with accessibility standards. This high contrast provides a crisp, professional look that is widely trusted in financial and technology-focused branding.
What colors should be avoided when designing with #004da1?
Avoid pairing #004da1 with other mid-tone blues, as the lack of tonal variation can cause the design to look muddy and indistinct. Instead, focus on high-contrast neutrals like charcoal or crisp white to maintain visual clarity.
Is #004da1 readable on white or black?
#004da1 has a 8.15:1 contrast ratio on white and 2.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.