#004D99 Hex Color

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Hex color #004d99 graphic
This deep, saturated blue carries an air of professional authority and stability. With high readability against white text, #004d99 functions well as a primary interface background or a bold branding element. To avoid a sterile look, pair this cool tone with muted metallic golds or soft creams. The hex code for this serious shade is #004d99.

Questions about #004d99

What is #004d99 in RGB, HSL and CMYK?
In RGB, #004d99 is rgb(0, 77, 153), in HSL hsl(210, 100%, 30%) and in CMYK 100%, 50%, 0%, 40%.
What colors pair well with #004d99?
This deep blue works best when balanced by high-contrast neutrals like crisp off-white or soft cream to maintain readability. To add sophistication, incorporate metallic accents like champagne or muted gold for a refined, premium interface look.
Is #004d99 readable on white or black?
#004d99 has a 8.32:1 contrast ratio on white and 2.52:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.