#004B8B Hex Color

An authoritative blue with deep stability

Hex color #004b8b graphic
This dark, authoritative shade commands attention without shouting. Because it holds significant depth, #004b8b works best as a primary branding color or a stable UI background. White text sits comfortably against this tone, offering excellent readability. Pair it with soft cream or muted metallics to prevent the overall palette from feeling too cold or corporate. The hex code for this deep blue is #004b8b.

Questions about #004b8b

What is #004b8b in RGB, HSL and CMYK?
In RGB, #004b8b is rgb(0, 75, 139), in HSL hsl(208, 100%, 27%) and in CMYK 100%, 46%, 0%, 45%.
What colors pair well with #004b8b?
To keep #004b8b from feeling too cold or corporate, pair it with soft, warm neutrals like cream or muted metallics. Adding these warmer tones balances the depth of the blue, creating a sophisticated palette that feels grounded rather than clinical.
Is #004b8b readable on white or black?
#004b8b has a 8.82:1 contrast ratio on white and 2.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.