#0049B0 Hex Color
A deep blue that means business
The hex code #0049b0 sits close to cobalt but darker, a deep blue with a cool, serious edge. Its low lightness makes it a strong dominant base for finance, tech, and law enforcement branding. White text reads at about 8.1:1 contrast on it, so small body copy stays accessible. Pair it with amber or burgundy for a richer palette than the usual grays. You can also compare it against other shades of blue.
Questions about #0049b0
What is #0049b0 in RGB, HSL and CMYK?
In RGB, #0049b0 is rgb(0, 73, 176), in HSL hsl(215, 100%, 35%) and in CMYK 100%, 59%, 0%, 31%.
What colors pair well with #0049b0?
Warm accents work best. Amber, gold, and burgundy create a rich contrast against this deep blue, while soft warm grays keep things subdued. Cool grays tend to flatten it, so lean toward warmer supporting tones.
Is #0049b0 readable on white or black?
#0049b0 has a 8.13:1 contrast ratio on white and 2.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.